Samsung Living Room

Working with The Mill NY and Digitas, Lyn Gaza produced a Flash-based website and Facebook app to promote Samsung’s Smart TV. Utilizing Hunch, the user answered a few questions, resulting in a movie genre recommendation based on the answers given. During the genre reveal, the TV “came to life” with a 3D animated movie depicting the genre taking over the room. Users were able to invite friends to a viewing party using email or Facebook. 

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